Grotesque Me


What Exactly is Branding?

Recently, I've been heard a lots of 'Branding' in my working place. As a designer of clothing label, basically not only just selling design, goods but also brand.

Branding, need a very strong and powerful marketing strategy. But, there's no right way or wrong way to doing branding. Some people just like to hard sell it and they might success by targeting the right person.

What I want to say is, my boss is those kind of people that really try hard to selling the brand. Each time, each design, he will try hard to insert anyhow logo in it, if can. There's nothing wrong with doing that because that's the way the brand work, is like "upreme, Stussy, or Bape. But some times I just confuse with, "who are you selling to?" or "who is your target?".

Maybe because I just joint, and still don't get into these kind of branding strategy, and it might not be the way I will doing on my brand, but somehow ,still there's really nothing wrong by doing that.


Working in Singapore about 1 years, and I've experience 2 or 3 different company working style, which also a part of learning for my self~

Wednesday baby~ 2 more days...

15-15=30

30 days I've been working. Another totally different line, different with any other design shit. I design is to sell and I'm sure I'm sure my design is selling more expensive than many of designers.

Why not? 1 T-shirt let's say $40, if 1 design sold 50 pcs, is $2000, minus maybe half for cost, and margin is 1k.

These crap is just for my own stupid motivate, because recently my boss is starting let go more task for me to handle, more responsible, and some 'positive pressure'.

If my design fucked, my company also fucked. shit.

Some how, this job is kinda different, I'm not learning being a graphic designer, I also will involve fashion design, windows display design, brand design and shit lots more. lol!




NoSpeaker 2005-2007